Prices

 

What is the Cost of Google Ads Advertising?

Google is the most widely used search engine in Canada, with a market share of approximately 92%. It's no wonder that paid advertising on Google, known as Google Ads, is exceptionally successful. You might remember it by its former name, Google AdWords, though this term is less commonly used now.

Why Choose Google Ads?

Google Ads allows you to target relevant audiences precisely when they're searching for your products or services, increasing the likelihood of conversion. Through Google advertising, you can:

  • Boost brand visibility
  • Increase website traffic
  • Generate leads
  • Drive sales

Google has become an integral part of our daily lives. We even use "google" as a verb synonymous with searching for information online. This widespread reach creates an ideal space for displaying paid ads, which are among the most relevant in the world.

How Does Google Ads Pricing Work?

Google uses a Cost Per Click (CPC) model for its search campaigns, meaning advertisers only pay when someone clicks on their ad. This model is also known as Pay Per Click (PPC). CPC refers to the actual price per click, while PPC is used to describe the online campaign model.

 

So, What's the Cost of Google Ads?

The cost of a click in the Google Ads search network can vary widely. In Canada, it can range from $0.07 to $0.60 per click, and in some cases, it may exceed $0.75 per click. However, prices are generally competitive compared to other countries.

 

Why Are Click Prices Competitive in Canada?

Click prices for Google Ads in Canada are generally competitive due to a balanced market and efficient advertising costs in the region. This means advertisers can achieve a high return on investment at reasonable costs.

At IMDA, we help you optimize your campaigns to achieve the best results at the lowest possible costs.

 

What Influences Google Ads Pricing?

There's no fixed pricing for Google Ads. Several factors affect the cost:

  1. Maximum Cost Per Click (CPC): You only pay when someone clicks your ad. The maximum CPC is the highest amount you're willing to pay for a click.
  2. Ad Quality Score: Rated from 1 to 10, a higher quality score means better ad placement and lower click costs. It depends on keyword relevance, ad quality, and landing page experience.
  3. Keyword Competition: More competitors bidding on the same keyword increases the cost per click for that keyword.
  4. Target Location and Time: Ads shown during peak times or in specific locations may cost more.
  5. Campaign Type: Different types of Google Ads campaigns (search, display, shopping, video) have varying costs.
  6. Seasonality: Certain periods, like pre-Christmas, see dramatically increased demand, leading to higher click costs.

Example Keywords and PPC Prices (CAD):

Keyword Monthly Searches Average CPC Competitiveness
Bicycle 125,000 $0.27 Medium
Weather 1,500,000 $0.16 Low
Insurance 1,500 $2.00 Above Average
Car Insurance 6,500 $2.62 High
Restaurant 40,000 $0.40 Low
Mobile Phone 10,000 $0.15 Medium

Additional Costs in Google Ads Campaigns

When budgeting for Google Ads, consider:

  1. Initial campaign setup costs
  2. Google Ads account management fees
  3. Monthly media budget (Google credit)
  4. Ongoing campaign optimization and reporting

 

In Canada, the hourly rate for a Google Ads specialist or digital agency typically ranges from $75 to $150 CAD.

Monthly Google Ads management fees generally range from $500 to $2,000 CAD, depending on the scope of work and campaign complexity.

 

How to Reduce Google Ads Costs

To minimize unnecessary spending on Google Ads campaigns:

  1. Use the Google Keyword Planner to find the most suitable, least competitive keywords.
  2. Ensure high relevance between your ads, landing pages, and target keywords.
  3. Conduct A/B testing on different versions of your ads and landing pages.
  4. Regularly monitor campaign performance and adjust as needed.

 

Why Partner with IMDA for Your Google Ads Campaigns?

Collaborating with IMDA, a specialized digital marketing agency, offers several advantages:

  • Access to advanced tools and technologies
  • Rich experience in managing various campaign types across industries
  • Quick adaptation of campaigns to your current needs and goals
  • Efficient use of your time, allowing you to focus on your core business

At IMDA, we use a fee model independent of the spent budget. This approach ensures we focus on maximizing your ROI rather than unnecessarily increasing your ad spend.

 

Want to know how much Google Ads would cost for your business? Or need help setting up Google Ads campaigns? We're ready to become your Google advertising partner. Book a free consultation and discover how we can help your business grow with effective Google Ads strategies.

 

IMDA Google Ads Management Packages

At IMDA, we understand that different businesses have different needs and budgets. That's why we offer two comprehensive Google Ads management packages designed to cater to various business sizes and objectives.

Consultaion

Before you commit to any package, we offer a free 30-minute consultation. During this session, we'll discuss your business goals, assess your current digital marketing efforts, and determine if our services are a good fit for your needs.

FREE

30 minutes

Essential

Our Essential Package is perfect for businesses looking to establish or improve their Google Ads presence. This package includes:

 

$399/month

  • Creation of your Google Ads account (if needed)
  • Ad creation and campaign setup
  • Implementation of conversion tracking
  • Ongoing campaign management and optimization
  • Monthly performance reports
  • 3-month contract

Сorporate

Our Corporate Package is designed for businesses seeking a more comprehensive digital marketing solution. This package includes everything in the Essential Package, plus:

$799/month

  • Google Analytics setup and integration
  • Google Merchant Center setup (for e-commerce businesses)
  • More extensive campaign management and optimization
  • Bi-weekly performance reports and strategy sessions
  • 6-month contract

 

Why Choose IMDA for Your Google Ads Management?

  1. Expertise: Our team of certified Google Ads professionals has years of experience across various industries.
  2. Transparency: We provide regular, detailed reports so you always know how your campaigns are performing.
  3. Customization: We tailor our strategies to your specific business goals and target audience.
  4. ROI Focus: Our fee structure is designed to align with your success – we succeed when you succeed.
  5. Comprehensive Approach: We don't just manage ads; we integrate Google Ads with other digital marketing strategies for maximum impact.

Getting Started with IMDA

Ready to take your Google Ads performance to the next level? Here's how to get started:

  1. Book Your Free Consultation: Reach out to us to schedule your 30-minute free consultation.
  2. Choose Your Package: Based on our discussion, we'll recommend the package that best suits your needs.
  3. Onboarding: Once you've selected a package, we'll begin the onboarding process, including the initial setup of your accounts and campaigns.
  4. Ongoing Management: We'll continuously manage, optimize, and report on your campaigns to ensure the best possible results.

Don't let your competitors outpace you in the digital space. Partner with IMDA today and start maximizing your Google Ads ROI. Contact us now to book your free consultation and discover how we can help your business grow with effective Google Ads strategies.